Evaluation Question 2

How effective is the combination of your main product and ancillary product?


When creating the digipak, we researched many adverts from music within our genre. We took inspiration from Tom Odell's music advert with the star image being left of the frame, which I would say worked and was successful. We also took motivation from the use of the golden stars next to the reviews. Because the star image is looking into the camera this creates a vice versa to Mulvey's quote of the 'Male Gaze' but for both genders. We also used the same font throughout the ancillaries to create synergy. This applies to Winship's theory on the 'Gaze' as the star model is looking into the camera to appeal to the TA. We decided to use different images to the digipak as we wanted a diverse range of images. Although upon reflection, I would have wanted to use an image from the digipak to have a stronger connection in synergy.

These are our establishing shots for the music video. The fonts throughout the digipak/video were used in the advert as well. This was to create a synergy which makes it look professional.
However, we did use a different font, but it was very similar, for the masthead on the advert.

This is a still from the MV (Music Video) and we used this image within out digipak, this creates synergy as well as cross media convergence by using this image. We used this image as it also creates lyrics to visuals within the MV.



























When creating the digipak, we used multiple images of the couple being playful and happy to represent the lighter side to the relationship when they had no complications. This is represented by taking the image in the sun to give the impression of light.Then on the other side of the digipak, we used an image of the couple in the shade, in a back to back pose to represent the darker side of the relationship, which is shown throughout the MV.
We also had the models and star image wearing darker colours to represent the TA (Target Audience) as it suits our genre of Indie Rock. The use of the costumes created an almost foreshadow effect on the MV as it shows it will contain the both lighter and happy sides to the relationship as well as the problems and issues.
Upon reflection, I would have liked to used more strong, emotional colours much like when we used the colour red as it adheres to Barthes theory of symbolic and indexical signs as the colour red can symbolise love and passion but also danger and warning, which can be seen within the MV.

 These are a couple of images of the costumes used and we used darker clothes to represent the TA and also create synergy as darker clothes can be seen in the digipak and MV. This could challenge the theory of 'binary opposition' by Strauss as although Morgan isn't the villain in his perspective, which the MV is, he is still seen wearing dark and morbid colours.