Research or Music Video 2: The Lumineers - Ophelia

The opening shot for this music video is the simple shot of the name of the band, which is in their signature font center frame. Then, it has the name of the song below. This is good as there is no music in the back ground so it pulls focus on the text on screen. The editing used on this opening shot is that it fades to black to the next scene. This is good as it is simple but effective as it isn't a rough jump cut, it eases in the video which makes the transition smooth.

This next image after the fade is a jump cut to where the image is a studio shot of the band centre frame with studio lights in the background. This is good as it makes the band seem mysterious which represents the genre as its indie-rock and the studio lights behind them means you can't see their faces which give an ominous feeling to the video. This is also good as it has influenced my creativity as I can easily replicate this shot in my music video.

The image on the right is good as the shot type is a close up, centre frame of the singer. This also breaks the representation of the mysterious look as the camera pans in and you can see the singers face with the studio lights isn't as covering on their faces. You can see that the costume used in this music video represent the genre. The genre being a mix between country and indie rock and the singer's costume is formal, which suits the county genre and then the formal, but shaggy hair style suits the indie rock genre. The editing used within the scene is that when the singer walks forward towards the camera, he walks with the beat of the foot drum.

The image to the left is a close-up shot of another band member. This is a good image as it's a close up, centre frame image which can be easily replicated in my video. The costume in the shot is good, as its formal and the expression on her face shows true passion and love for her music. That can also be represented by her red lipstick, which is symbolic of passion and love. This could also apply to a journalist, Mulvey as her costume and make-up could be to be for the 'male gaze'.

This image to the right is a side view of the last band member and it's a centre frame. His costume in this shot is again, represents the genre of country and indie rock because he's wearing a fedora with a button up formal shirt which represents the country genre. The editing in this shot is that the camera pans around all the members then finishes on this shot.

The camera in this shot is panning round and this shot is good as it shows the representation of genre as the props used in this shot is an action shot of a piano which represents the country genre. The costume in this shot is also a representation of the country genre as his sleeves are rolled up on his formal shirt. This image has influenced my creativity as its an action shot as well as a close up, which I can easily replicate it in my music video.

This image to the right is a location show which is a change compared to the studio shot which all the other shots are. The shot type in this image is a left of frame shot of the lead singer walking in an ally. This shot shows the costume the lead singer is wearing and that represents the genre by the button-up shirt with the sleeves rolled up, this represents that he is confident and relaxed as his shirt has the top buttons undone. This represents the indie rock genre as he doesn't look bothered, which is traditional for the genre. The editing in this image is that the camera is tracking and he is singing into camera, which represents a more personal experience as its as if he's singing to the viewer.

This image is a tracking shot of the lead singer, dancing to the beat which is as if his foot steps are the beat of the song. The setting in this video is that the environment is depressing and gloomy, which sets a melancholy tone to the video but the dancing and the beat of the song uplifts the mood. This has influenced my creativity as the subliminal meanings within the music video, much like this one with the weather setting a tone to the video.

This image is a fantastic image, as it has a teaser of the band's upcoming album in the background as their album cover is the lead singer. The shot type is a location, centre frame of the lead singer resting on the advertisement of their album. This has influenced my creativity and planning as I love the idea of having the album cover within the music video. Also having the singer looking away from the camera as that represents that its a story and not a music video.

On this last shot, it shows the lead singer dancing to the beat which represents that he is causing the beat and rhythm. This shot type is a location shot which is a center frame which pulls focus from the surrounding area to the lead singer. The editing done in this image is tracking of the lead singer down a street while he dances and sings into the camera. His dance slows to a steady pace as the song slows but then picks up when his movement gets faster.
How this has influenced my creativity and planning;

•  I like the idea of the use of tracking in my music video.
• The use of artifical light as it produces a pull focus on whoever or whatever it's on.
• The link between the beat of the song and video as it makes it more personal.

Research of Music Video 1: Mumford & Sons - I Will Wait

The opening shot for this music video starts with a location shot of a side of a road on looking some rocks then text fades onto the screen which uses alliteration. The text shows the genre used as it is old fashioned and unique which suits the chosen genre. The editing used in the scene is a fade from a plain song

The image above is an excellent one as it has the band playing to the right of frame  with the lights focusing on them and to the left it has spare equipment and instruments which is in the dark as it pulls focus from the band playing. I think this image is very good as it makes it more personal as it shows the messiness and clutter of what its like behind stage. You can see the costume worn by the band and this clearly represents the genre they are as one of the band members is playing a double bass which represents an county genre, which they are, but also a vintage twist as they are wearing suit vests and shirts. 

This image to the left is good as it shows the video is as if its from the bands point of view as it shows the audience, which makes it more personal, but it also shows a shot the band in action which does draw focus on the on band as they are centre frame in a row. The costumes used are perfect for the genre as they give the impression of a county/vintage style as the lead singer is wearing a waist coat. The lead singer is more important in this image as he stands out from the rest as his costume is more significant than the rest as he is wearing a waist coat and is centre frame. The props used by the band are perfect for the genre as the use of the double bass and the banjo represents the county/vintage style.

This image on the left is of the presumably lead singer as his costume is more significant than the rest. He is centre frame in this image which represents the dominance of being the lead as no other band member is in the shot. His costume is good as it represents the genre of county/vintage style with the waist coat and the props used as well, like the acoustic guitar which represents the county genre.

This image to the left is good as the shot is an action shot of the lead singer in centre frame with some studio lights in the background which would draw focus on him and nothing else. This image is also good as it shows the passion the band member has for the music they play, this is shown by the facial expression he has.

This image to the right is a great image as shows the representation of the genre perfectly as it has the county and vintage look with the worn look on the double bass. As well as the worn look giving that old county feel, it also shows the passion they have as the double bass has been used so much that its worn down which is perfect. The instrument represents vintage as it has that old fashioned look to the instrument as well as the use of the double bass which isn't really used in modern music, which breaks conventions. You can clearly see the use on this instrument as its only the left side that is worn and the comparison of looks between the left and right side is greatly different. Overall this image is perfect as its got such fine detail which has a massive impact on representations of genre.

The image to left is good as its a left of frame action shot of a band member laughing, with to the right it shows the audience. Which represents that the video is personal as it shows that the band love what they do and have fun. This image is very good as it can be easily replicated, as I wouldn't be able to get a shot of the full audience which is in the video but this image only has a couple of the audience in it.

Before this image is shown a brief montage of images is made which leads to this. This is a location image which introduces the band and the song in their trademark font which then fades with the beginning of the song. The location of this shot is an urban location which gives the impression that the video will be a location video with a range of shots but the next seen shows that the video is actually a studio shot of a live performance of the band. My video could be filmed in a similar location to this. The editing used in this scene is a fade of the band and title of the song then another fade of the text then a cut to a studio shot.

The shot type in this image is a canted shot which shows the audience and the band when playing. This is a great angle as it shows the audience and that represents what the genre of the band is by looking at the audience. This is a studio shot which is possible for my video.



This shot is a wide angle shot, and is used to show the sheer size of the audience of the band and the image is also an action shot of the band. The whole video is an action shot as its a live performance. Although this shot is good, I cannot use it in my video as it is a wide shot of the audience and I wouldn't be able to get that size audience in any of my shots.



How this has influenced my creativity

This music video by Mumford & Sons has greatly influenced my creativity and planning as the use of fine details. For example; the look of the props can add a massive impact when representing the chosen genre as well as the studio shots. This has also influenced my creativity as the range of shots used like showing a part of the audience instead of all as it would be difficult to replicate it.