Friday, 14 October 2016
Research: Advert for the digipak 2
This advert is very dark and probably wouldn't suit our song choice. However, it does present the star as the main focus which is what we need for a promo package. The fonts used are unique and would suit our chosen song as it's bold and creative with the name of the artist and the name of the song written in light bulbs. The colour scheme used creates synergy throughout the advert as the use of the white light from the lights illuminates the star image. Also the use of blue is somewhat symbolic as his music is soft and easy going which the colour blue indicates. The overall layout of the advert is straight to the point as it doesn't have a wide range of colours used but is powerful enough to lure in the audience with the ominous atmosphere created by the shadows.
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