Research: iTunes (Group Post)

The beginning of iTunes, it was first launched on the 28th of April 2003, the idea was to be an online store available anytime, anywhere for in-demand music. The first availability of iTunes was on the Mac which then led to the user downloading the music onto other devices. iTunes signed record deals with large labels such as EMI, Warner, Sony and BMG, this was to make their music available on iTunes.

iTunes became a fashionable thing to be seen with it made music more attractive to the public, the image of an apple product showed a certain wealth and knowledge of music. iTunes made individual and small artists more level with the bigger artists as anything can be bought and seen. 

Previous to iTunes people would use CD's to copy and share, with the introduction of the broadband internet it made the sharing of music better as it was easy san cheap. This led to the decline of large CD sales as it was so easy to copy music yourself and even to just download within seconds. 

iTunes hasn't influenced our planning as iTunes is an application that is used by our group a lot but the actual application and the knowledge we now know about it have not influenced our opinions within any factor of the process so far.