SoundCloud was originally founded in Stockholm, Sweden, but was established in Berlin in August 2007 by Swedish sound designer Ljung and Swedish artist Wahlforss. The founders initially aspired to allow musicians to share recordings with each other, but the concept later transformed into a full publishing tool that also allowed musicians to distribute their music tracks.
A few months after inception, SoundCloud began to challenge the dominance of Myspace as a platform for musicians to distribute their music by allowing recording artists to interact more nimbly with their fans.
In March 2013, Twitter announced SoundCloud as a third-party music partner, alongside iTunes, in developing the Twitter's first-ever integrated music app. However, the initiative never eventuated; SoundCloud's inability to load licensed music—due to the absence of arrangements with the major music labels—was cited as a major reason. By July 2013, SoundCloud's registered users had quadrupled in number from the beginning of the previous year, with a total of 40 million, and an additional 20 million listeners were using the service on a monthly basis.
No comments:
Post a Comment