Research: Synergy and Brand Identity

After some research, we have decided not to stay away from the colour red as that has been used through the chosen genre of Indie Rock. The use of the colour red is over-used and won't bring the attention we are looking for as it doesn't break conventions within the genre. My partner and I have decided to use Terracotta Orange, as it symbolises the gradual overcoming of anger and is quite a powerful colour. This image is great as we will be using Adobe Elements 11 and we can sample the colours within this image to find the shade we like to use the colour for our star image.

The possible locations to be used within our music video will be:

• A kitchen
• Shots within a drama hall with controlled lighting